Blog: customer care

Before you dismiss the notion that video game industry is actually a good example for eCommerce companies, I'd like you to consider the following information. Over 25% of men aged 18 and below play video games. The majority of video game players in the US are between 18 and 35 years old. So either most of them have the purchasing power now or will be the bulk of people that have it in the nearest future. These are the millennials, who currently spend the most money shopping online in the US. 

That's why the video game industry is a great example: it has the right consumer base. These are also the people, who are likely to be good with new technologies in the future. The consumer reactions to various decisions by game producers and publishers can tell businesses a lot about the mindset of their prospective clients and the business practices that won't fly with savvy online shoppers. Let's take a look at some of these examples, which might help you build an ethical and prosperous business online. The following tips should work for the majority of eCommerce niches.